The Campaign to End Obesity

Today, two-thirds of U.S. adults and nearly one in three children struggle because they are overweight or have obesity.  The effects of the nation’s obesity epidemic are immense:  taxpayers, businesses, communities and individuals spend hundreds of billions of dollars each year due to obesity, including nearly $200 billion in medical costs.  Obesity is the reason that the current generation of youth is predicted to live a shorter life than their parents. 

Much can be done to reverse the epidemic, yet important opportunities to tackle obesity at the national policy level -- including changes that enable more Americans to eat healthy and be active, as well as those that provide appropriate medical treatment for patients -- have gone largely unmet.  The Campaign works to fill this gap.  By bringing together leaders from across industry, academia and public health with policymakers and their advisors, the Campaign provides the information and guidance that decision-makers need to make policy changes that will reverse one of the nation’s costliest and most prevalent diseases.



The Campaign to End Obesity
Healthier school meals may boost kids’ academic performance - See more at:
Metro, 9.4.14
Four years have passed since First Lady Michelle Obama launched the Let’s Move! campaign, a national initiative to end childhood obesity. A major component of the program is centered upon school meals. Now experts are noticing a link between healthier food options and improved academic performance. According to the campaign, many of our nation’s children consume at least half of their meals at school. For many others, these meals are the only ones that are regularly available to them. But roughly one in three children in the United States is either overweight or obese. In fact, childhood obesity rates have more than doubled in children and quadrupled in adolescents over the last 30 years.
Gov. Snyder to announce aid today to help schools fight childhood obesity
Detroit Free Press, 9.5.14
Nearly 60 Michigan schools will soon be getting assistance to help fight childhood obesity and promote healthy eating habits. It’s part of a program Gov. Rick Snyder and officials from Blue Cross Blue Shield of Michigan are expected to announce later this morning. The program will be part of an existing initiative, Building Healthy Community, which works to fight obesity through school-based programs. Today’s announcement will impact 58 Michigan schools. The announcement is being made at Madison Elementary School in the Madison (Heights) District Public Schools. The school has been part of the Building Healthy Communities effort.
Produce Pilot Ready to Take Root in Schools
USDA, 9.2.14
Whether it’s trying on a new pair of shoes or eating a new item from your favorite restaurant, there’s always a feeling of excitement when you try something new. Here at USDA’s Agricultural Marketing Service (AMS), we get that same feeling when we are able to create new opportunities for our nation’s producers. That’s why we’re excited to announce that AMS and our sister agency—the Food and Nutrition Service (FNS)—have launched a new pilot program for the procurement of unprocessed fruits and vegetables. The new pilot program—established by the 2014 Farm Bill—is part of USDA’s continued commitment to create and expand opportunities for our nation’s fruit and vegetable producers.
Heart association launches challenge to combat childhood obesity Read more at
WRAL, 9.3.14
The American Heart Association is launching an effort this month to raise awareness about childhood obesity. The EmpowerMEnt Challenge helps to mark National Childhood Obesity Awareness Month. According to Eat Smart, Move More NC, two-thirds of all adults are overweight or obese. The state ranks the fifth worst in the United States for childhood obesity. Nearly one out of three children age 10 to 17 is overweight or obese, according to the group. The American Heart Association also is challenging families to take control of their health by pursuing a different goal each week in September. The EmpowerMEnt Challenge is designed to be a fun and inexpensive activity for the United States Department of Agriculture (as directed by the Healthy, Hunger-Free Kids Act of 2010), which most schools put in effect over the 2012-13 school year, meant larger, faster changes to lunches nearly across the board. Higher-fat milk is gone; schools are required to serve a vegetable and a fruit daily; there can be no trans fat; and half of the grains offered must be whole grains (in the 2014-15 school year, all grains must be whole grains). With the changes came news media reports of student complaints and food waste. In No Appetite for Good-for-You School Lunches, my colleague Vivan Yee quoted middle schoolers describing their school’s vegetable servings as “gross.” A USA Today article in September 2012 described protests and boycotts from Kansas to Massachusetts.
Obesity rates reach historic highs in more U.S. states
Reuters, 9.4.14
Rates of adult obesity increased in six U.S. states and fell in none last year, and in more states than ever - 20 - at least 30% of adults are obese, according to an analysis released on Thursday. The conclusions were reported by the Trust for America's Health and the Robert Wood Johnson Foundation and were based on federal government data. They suggest the problem may be worsening despite widespread publicity about the nation's obesity epidemic, from First Lady Michelle Obama and many others, plus countless programs to address it. From 2011 to 2012, by comparison, the rate of obesity increased in only one state.
Read Food Labels to Combat Childhood Obesity
, 8.22.14
One way to fight childhood obesity is to pay close attention to food labels when you go to the grocery store, a nutrition expert says. The Nutrition Facts label reveals the number of calories and percentage of a day's worth of nutrients in one serving of a food product. When reading this label, be sure to check the serving size, which may be different from the amount your child actually eats, said Shirley Blakely, a registered dietitian with the U.S. Food and Drug Administration. When assessing nutrient recommendations for one day, known as Percent Daily Value, you need to know that 5 percent or less is low, while 20 percent is high, Blakely said. Look for foods that provide 20 percent or more of daily recommendations for protein, fiber and some essential vitamins and minerals per serving.
Scientist finds clearer obesity, diabetes connection
Medical Express , 8.27.14
New findings about the biological links between obesity and insulin resistance and Type 2 diabetes may also shed light on the connection between obesity and cancer, says a scientist at The University of Texas at Dallas. In a study published in the journal Cell, UT Dallas' Dr. Jung-whan Kim and colleagues at the University of California, San Diego found that a protein called HIF-1 alpha plays a key role in the development of insulin resistance and Type 2 diabetes in obese mice.
More news

New Release: The New Markets Tax Credit: Opportunities for Investment
in Healthy Foods and Physical Activity

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CBO Scoring Misses Billions of Dollars in Potential Long-Term Savings from Effective Obesity Prevention Policies

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Read More

To learn more about changes in federal policy that will enable more Americans to eat healthy and be active, as well as those that provide appropriate medical treatment for patients, visit the Campaign to End Obesity Action Fund's website by clicking here.  

* In 2010, the nonpartisan Congressional Budget Office reported that nearly 20 percent of the increase in U.S. health care spending (from 1987‐2007) was caused by obesity.

* The annual health costs related to obesity in the U.S. are nearly $200 billion, and nearly 21 percent of U.S. medical costs can be attributed on obesity, according to research released by the National Bureau of Economic Research.

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